(843) 270-1272 Chris DeLoach
Listing Alerts

Winter time selling

By Chris DeLoach - November 30, 2020

When is the best time to sell?

The top answer is early spring and summer. As a seller, in the spring and summer, you have the greatest level of competition from other homes on the market, balanced against the highest number of buyers out shopping. This is the most active time of the year. 

The selling cycles’ tendency to peak during the summertime is probably less about the weather than it is about school and job relocations that occur more during the spring and summer. And homes do show well during the bright, cheery months of spring and summer. Home shoppers enjoy the weather and the process more during this time of the year. 

Yet, there are advantages to selling in the fall and winter. The number of homes on the market falls during the cooler months so there is less competition for you as a seller. If you are selling your home, you may also be in the market to purchase a home. Take this into consideration from the perspective of where you are purchasing next. If you are moving from a warm area to an area that has less activity in the wintertime, you may have an advantage as a buyer if you are willing to house-hunt during the cold months. You will have less competition as a buyer thus more bargaining power, but you will also have lower inventory from which to choose. 

There are caveats for listing in the wintertime. You may see a longer on-market time which can increase marketing costs and seller frustrations. If your listing drags into the spring, it might even become a "stale" listing (too much time on the market can cause buyers to question the price, quality, etc.). Also, real estate activity between Thanksgiving and New Year’s has its own special list of challenges for both buyers and sellers. 

If you live in a market area where traffic is extremely slow during the winter months, postpone your listing until warmer months if it is feasible for you. Postponing a couple of months could help reduce your cost of marketing and temper your stress about keeping your home show-ready for an extended period when showings may be rare.  Still, aside from the holiday challenges, if you live in the South, you should feel reasonably comfortable putting your home on the market at any time of the year... IF you follow the right marketing strategies. 

The best time to put your home on the market is when you are ready to sell.

If you are flexible about when to sell, spring and summer have the most activity and so those times usually are the most favorable. But sales occur every day across the nation during the fall and winter months.  The season of the year that you choose to list your home for sale will impact how you market your home.

If you are looking for the very best results at any time of the year, trust an experienced Realtor to help. When you are ready to sell your home, give me a call and we can discuss the timing - and marketing -  that works best for you.

Chris DeLoach









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